Conjoint Measurement Methods and Applications /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Gustafsson, Anders (Editor), Herrmann, Andreas (Editor), Huber, Frank (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2007.
• Edition: Fourth Edition.
• Subjects: Business.; Marketing.; Management.; Statistics.; Business and Management.; Statistics for Business/Economics/Mathematical Finance/Insurance.

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, laten...