Conjoint Measurement Methods and Applications /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Gustafsson, Anders (Επιμελητής έκδοσης), Herrmann, Andreas (Επιμελητής έκδοσης), Huber, Frank (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2007.
• Έκδοση: Fourth Edition.
• Θέματα: Business.; Marketing.; Management.; Statistics.; Business and Management.; Statistics for Business/Economics/Mathematical Finance/Insurance.

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, laten...

Πίνακας περιεχομένων:

• Conjoint Analysis as an Instrument of Market Research Practice
• Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price
• Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data
• A Comparison of Conjoint Measurement with Self-Explicated Approaches
• Non-geometric Plackett-Burman Designs in Conjoint Analysis
• On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results
• Evolutionary Conjoint
• The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis
• A Multi-trait Multi-method Validity Test of Partworth Estimates
• Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods
• Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications
• Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design
• The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis
• Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages
• Latent Class Models for Conjoint Analysis
• A Generalized Normative Segmentation Methodology Employing Conjoint Analysis
• Dealing with Product Similarity in Conjoint Simulations
• Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling.