Leading Pharmaceutical Innovation Trends and Drivers for Growth in the Pharmaceutical Industry /

Leading Pharmaceutical Innovation Trends and Drivers for Growth in the Pharmaceutical Industry /

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business pra...

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Bibliographic Details
Main Authors: Gassmann, Oliver (Author), Reepmeyer, Gerrit (Author), Zedtwitz, Maximilian von (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.
Edition:Second Edition.
Subjects:
Business.
Pharmacy.
Management.
Industrial management.
Public health.
Economic policy.
Business and Management.
Innovation/Technology Management.
R & D/Technology Policy.
Public Health.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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