Leading Pharmaceutical Innovation Trends and Drivers for Growth in the Pharmaceutical Industry /

• Κύριοι συγγραφείς: Gassmann, Oliver (Συγγραφέας), Reepmeyer, Gerrit (Συγγραφέας), Zedtwitz, Maximilian von (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.
• Έκδοση: Second Edition.
• Θέματα: Business.; Pharmacy.; Management.; Industrial management.; Public health.; Economic policy.; Business and Management.; Innovation/Technology Management.; R & D/Technology Policy.; Public Health.

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business pra...