Leading Pharmaceutical Innovation Trends and Drivers for Growth in the Pharmaceutical Industry /
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business pra...
| Main Authors: | , , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2008.
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| Edition: | Second Edition. |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
