Leading Pharmaceutical Innovation Trends and Drivers for Growth in the Pharmaceutical Industry /

• Main Authors: Gassmann, Oliver (Author), Reepmeyer, Gerrit (Author), Zedtwitz, Maximilian von (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.
• Edition: Second Edition.
• Subjects: Business.; Pharmacy.; Management.; Industrial management.; Public health.; Economic policy.; Business and Management.; Innovation/Technology Management.; R & D/Technology Policy.; Public Health.

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business pra...

Table of Contents:

• Innovation: Key to Success in the Pharmaceutical Industry
• The Industry Challenge: Do You Really Want to Be in This Business?
• The Science and Technology Challenge: How to Find New Drugs
• The Pipeline Management Challenge: How to Organize Innovation
• The Internationalization Challenge: Where to Get Access to Innovation
• Management Answers to Pharmaceutical R&D Challenges
• Future Directions and Trends.