Experience-Based Communication

• Κύριοι συγγραφείς: Ornbo, Jens (Συγγραφέας), Sneppen, Claus (Συγγραφέας), Würtz, Peter Franklin (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.
• Θέματα: Business.; Marketing.; Public relations.; Organization.; Planning.; Business and Management.; Corporate Communication/Public Relations.

Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and exi...

Πίνακας περιεχομένων:

• Experience-Based Communication
• Time and Experiences
• Individuals and Experiences
• Companies and Experiences
• Networks and Experiences
• The Experience Medium
• Experience Architecture in Real Life
• Epilogue.