Experience-Based Communication

• Main Authors: Ornbo, Jens (Author), Sneppen, Claus (Author), Würtz, Peter Franklin (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.
• Subjects: Business.; Marketing.; Public relations.; Organization.; Planning.; Business and Management.; Corporate Communication/Public Relations.

Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and exi...

Table of Contents:

• Experience-Based Communication
• Time and Experiences
• Individuals and Experiences
• Companies and Experiences
• Networks and Experiences
• The Experience Medium
• Experience Architecture in Real Life
• Epilogue.