eBusiness & eCommerce Managing the Digital Value Chain /

• Κύριοι συγγραφείς: Meier, Andreas (Συγγραφέας), Stormer, Henrik (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
• Θέματα: Business.; Organization.; Planning.; Information technology.; Business > Data processing.; E-commerce.; Business and Management.; IT in Business.; e-Commerce/e-business.

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to bu...