eBusiness & eCommerce Managing the Digital Value Chain /

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to bu...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Meier, Andreas (Συγγραφέας), Stormer, Henrik (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
LEADER 02826nam a22005295i 4500
001 978-3-540-89328-8
003 DE-He213
005 20151204181825.0
007 cr nn 008mamaa
008 100301s2009 gw | s |||| 0|eng d
020 |a 9783540893288  |9 978-3-540-89328-8 
024 7 |a 10.1007/978-3-540-89328-8  |2 doi 
040 |d GrThAP 
050 4 |a HF54.5-54.56 
072 7 |a KJQ  |2 bicssc 
072 7 |a UF  |2 bicssc 
072 7 |a BUS083000  |2 bisacsh 
072 7 |a COM039000  |2 bisacsh 
082 0 4 |a 650  |2 23 
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100 1 |a Meier, Andreas.  |e author. 
245 1 0 |a eBusiness & eCommerce  |h [electronic resource] :  |b Managing the Digital Value Chain /  |c by Andreas Meier, Henrik Stormer. 
264 1 |a Berlin, Heidelberg :  |b Springer Berlin Heidelberg,  |c 2009. 
300 |a X, 222 p. 98 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
505 0 |a eBusiness Framework -- eProducts and eServices -- eProcurement -- eMarketing -- eContracting -- eDistribution -- ePayment -- eCustomer Relationship Management -- mBusiness -- eSociety. 
520 |a This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain. . 
650 0 |a Business. 
650 0 |a Organization. 
650 0 |a Planning. 
650 0 |a Information technology. 
650 0 |a Business  |x Data processing. 
650 0 |a E-commerce. 
650 1 4 |a Business and Management. 
650 2 4 |a IT in Business. 
650 2 4 |a e-Commerce/e-business. 
650 2 4 |a Organization. 
700 1 |a Stormer, Henrik.  |e author. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9783540893271 
856 4 0 |u http://dx.doi.org/10.1007/978-3-540-89328-8  |z Full Text via HEAL-Link 
912 |a ZDB-2-SBE 
950 |a Business and Economics (Springer-11643)