Reputation Capital Building and Maintaining Trust in the 21st Century /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Klewes, Joachim (Επιμελητής έκδοσης), Wreschniok, Robert (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
• Θέματα: Business.; Public relations.; Macroeconomics.; Business and Management.; Corporate Communication/Public Relations.; Macroeconomics/Monetary Economics//Financial Economics.

This volume offers unique new strategies and management rules for investing in, earning and keeping reputation capital safe in today’s unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury...