Reputation Capital Building and Maintaining Trust in the 21st Century /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Klewes, Joachim (Editor), Wreschniok, Robert (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
• Subjects: Business.; Public relations.; Macroeconomics.; Business and Management.; Corporate Communication/Public Relations.; Macroeconomics/Monetary Economics//Financial Economics.

This volume offers unique new strategies and management rules for investing in, earning and keeping reputation capital safe in today’s unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury...