A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /

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This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitat...

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Bibliographic Details
Main Authors: Mooi, Erik (Author), Sarstedt, Marko (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2011.
Subjects:
Business.
Marketing.
Management.
Statistics.
Business and Management.
Statistics for Business/Economics/Mathematical Finance/Insurance.
Online Access:Full Text via HEAL-Link

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ΒΚΠ - Πατρα: ALFd

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Call Number: 330.01 BAU
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