The Silver Market Phenomenon Marketing and Innovation in the Aging Society /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Kohlbacher, Florian (Editor), Herstatt, Cornelius (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2011.
• Edition: 2.
• Subjects: Business.; Customer relations > Management.; Labor economics.; Population.; Demography.; Business and Management.; Customer Relationship Management.; Labor Economics.; Population Economics.

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the...