Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Casillas, Jorge (Επιμελητής έκδοσης), Martínez-López, Francisco J. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
• Σειρά: Studies in Fuzziness and Soft Computing, 258
• Θέματα: Computer science.; Business.; Management science.; Marketing.; Artificial intelligence.; Computer-aided engineering.; Applied mathematics.; Engineering mathematics.; Computer Science.; Computer-Aided Engineering (CAD, CAE) and Design.; Artificial Intelligence (incl. Robotics).; Business and Management, general.; Appl.Mathematics/Computational Methods of Engineering.

The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full und...