Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Casillas, Jorge (Editor), Martínez-López, Francisco J. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
• Series: Studies in Fuzziness and Soft Computing, 258
• Subjects: Computer science.; Business.; Management science.; Marketing.; Artificial intelligence.; Computer-aided engineering.; Applied mathematics.; Engineering mathematics.; Computer Science.; Computer-Aided Engineering (CAD, CAE) and Design.; Artificial Intelligence (incl. Robotics).; Business and Management, general.; Appl.Mathematics/Computational Methods of Engineering.

The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full und...