Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications /
The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full und...
Συγγραφή απο Οργανισμό/Αρχή: | |
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Άλλοι συγγραφείς: | , |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2010.
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Σειρά: | Studies in Fuzziness and Soft Computing,
258 |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Essays
- Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners
- Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers
- Observations on Soft Computing in Marketing
- Soft Computing Methods in Marketing: Phenomena and Management Problems
- User-Generated Content: The “Voice of the Customer” in the 21st Century
- Fuzzy Networks
- KDD: Applying in Marketing Practice Using Point of Sale Information
- Marketing – Sales Interface and the Role of KDD
- Segmentation and Targeting
- Applying Soft Cluster Analysis Techniques to Customer Interaction Information
- Marketing Intelligent System for Customer Segmentation
- Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing
- Collective Intelligence in Marketing
- Marketing Modelling
- Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation
- Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules
- Fuzzy–Evolutionary Modeling of Customer Behavior for Business Intelligence
- Communication/Direct Marketing
- An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management
- Direct Marketing Based on a Distributed Intelligent System
- Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm
- Product
- Designing Optimal Products: Algorithms and Systems
- PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs
- A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice
- E-Commerce
- Decision Making in Multiagent Web Services Based on Soft Computing
- Dynamic Price Forecasting in Simultaneous Online Art Auctions
- Analysing Incomplete Consumer Web Data Using the Classification and Ranking Belief Simplex (Probabilistic Reasoning and Evolutionary Computation).