Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Casillas, Jorge (Editor), Martínez-López, Francisco J. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
• Series: Studies in Fuzziness and Soft Computing, 258
• Subjects: Computer science.; Business.; Management science.; Marketing.; Artificial intelligence.; Computer-aided engineering.; Applied mathematics.; Engineering mathematics.; Computer Science.; Computer-Aided Engineering (CAD, CAE) and Design.; Artificial Intelligence (incl. Robotics).; Business and Management, general.; Appl.Mathematics/Computational Methods of Engineering.

The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full und...

Table of Contents:

• Essays
• Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners
• Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers
• Observations on Soft Computing in Marketing
• Soft Computing Methods in Marketing: Phenomena and Management Problems
• User-Generated Content: The “Voice of the Customer” in the 21st Century
• Fuzzy Networks
• KDD: Applying in Marketing Practice Using Point of Sale Information
• Marketing – Sales Interface and the Role of KDD
• Segmentation and Targeting
• Applying Soft Cluster Analysis Techniques to Customer Interaction Information
• Marketing Intelligent System for Customer Segmentation
• Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing
• Collective Intelligence in Marketing
• Marketing Modelling
• Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation
• Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules
• Fuzzy–Evolutionary Modeling of Customer Behavior for Business Intelligence
• Communication/Direct Marketing
• An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management
• Direct Marketing Based on a Distributed Intelligent System
• Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm
• Product
• Designing Optimal Products: Algorithms and Systems
• PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs
• A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice
• E-Commerce
• Decision Making in Multiagent Web Services Based on Soft Computing
• Dynamic Price Forecasting in Simultaneous Online Art Auctions
• Analysing Incomplete Consumer Web Data Using the Classification and Ranking Belief Simplex (Probabilistic Reasoning and Evolutionary Computation).