Strategic Management of Professional Service Firms Theory and Practice /
Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketi...
Main Authors: | , |
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Corporate Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2011.
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Subjects: | |
Online Access: | Full Text via HEAL-Link |
Table of Contents:
- Part i: professional service firms
- 1. the world of professional service firms
- 2. the business of professional service firms
- 3. the subsectors of professional service firms
- part ii: management of strategic resources
- 1. quality management
- 2. knowledge management and innovation
- 3. marketing and relationship management
- part iii: management of professionals
- 1. human resource management in professional service firms
- 2. professional service firms as high performance work systems
- 3. work-life balance in professional service firms
- 4.the alumni network
- part iv: management of strategic development
- 1. strategic development of professional service firms
- 2. networking as a strategy for small and medium professional service firms
- 3. surviving crises - crisis management
- 4. archetype change towards management.