Customer Knowledge Management Improving Customer Relationship through Knowledge Application /

• Main Author: Wilde, Silvio (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.
• Subjects: Business.; Management science.; Knowledge management.; Business and Management.; Knowledge Management.; Business and Management, general.

Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part c...