Mass Customization An Exploration of European Characteristics /

• Main Authors: Coletti, Paolo (Author), Aichner, Thomas (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.
• Series: SpringerBriefs in Business
• Subjects: Business.; Management science.; Marketing.; Production management.; E-commerce.; Statistics.; Business and Management.; e-Commerce/e-business.; Business and Management, general.; Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law.; Operations Management.

  Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, an...