Reputation Management

• Corporate Author: SpringerLink (Online service)
• Other Authors: Helm, Sabrina (Editor), Liehr-Gobbers, Kerstin (Editor), Storck, Christopher (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.
• Series: Management for Professionals
• Subjects: Business.; Marketing.; Public relations.; Business and Management.; Corporate Communication/Public Relations.

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder dema...

Table of Contents:

• Introduction
• Approaching Corporate Reputation
• Measures and Impacts
• Reputation Management in Practice
• Future Trends of Reputation Management.