Reputation Management

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Helm, Sabrina (Επιμελητής έκδοσης), Liehr-Gobbers, Kerstin (Επιμελητής έκδοσης), Storck, Christopher (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.
• Σειρά: Management for Professionals
• Θέματα: Business.; Marketing.; Public relations.; Business and Management.; Corporate Communication/Public Relations.

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder dema...

Πίνακας περιεχομένων:

• Introduction
• Approaching Corporate Reputation
• Measures and Impacts
• Reputation Management in Practice
• Future Trends of Reputation Management.