Customer Relationship Management Concept, Strategy, and Tools /

• Κύριοι συγγραφείς: Kumar, V. (Συγγραφέας), Reinartz, Werner (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2012.
• Έκδοση: 2nd ed. 2012.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Business.; Marketing.; Management.; Business and Management.

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CR...