Telephone Surveys in Europe Research and Practice /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Häder, Sabine (Editor), Häder, Michael (Editor), Kühne, Mike (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2012.
• Subjects: Business.; Marketing.; Statistics.; Electrical engineering.; Sociology.; Business and Management.; Sociology, general.; Communications Engineering, Networks.; Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law.

Telephone surveying is the most often applied mode of data collection in Europe. That implies a need for methodological knowledge on this topic. However, technical conditions are changing rapidly and the challenge for survey researchers to stay up-to-date is immense. For instance, landline and mobil...