Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Friedrichsen, Mike (Επιμελητής έκδοσης), Mühl-Benninghaus, Wolfgang (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Σειρά: Media Business and Innovation
• Θέματα: Business.; Marketing.; Industrial management.; Public relations.; Communication.; Sociology.; Mass media.; Business and Management.; Media Management.; Communication Studies.; Media Research.; Corporate Communication/Public Relations.

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and commu...