Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Friedrichsen, Mike (Editor), Mühl-Benninghaus, Wolfgang (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Series: Media Business and Innovation
• Subjects: Business.; Marketing.; Industrial management.; Public relations.; Communication.; Sociology.; Mass media.; Business and Management.; Media Management.; Communication Studies.; Media Research.; Corporate Communication/Public Relations.

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and commu...