Approaching Business Models from an Economic Perspective

• Κύριοι συγγραφείς: Wei, Wei (Συγγραφέας), Zhu, Wuxiang (Συγγραφέας), Lin, Guiping (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Σειρά: SpringerBriefs in Business,
• Θέματα: Business.; Management science.; Economics.; Business and Management.; Business and Management, general.; Economics, general.

Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects including definition, design, functionality, elements, and self-sustaining logic. It explains the essence and core elements of a business model and unlocks its mysteri...