Approaching Business Models from an Economic Perspective

• Main Authors: Wei, Wei (Author), Zhu, Wuxiang (Author), Lin, Guiping (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Series: SpringerBriefs in Business,
• Subjects: Business.; Management science.; Economics.; Business and Management.; Business and Management, general.; Economics, general.

Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects including definition, design, functionality, elements, and self-sustaining logic. It explains the essence and core elements of a business model and unlocks its mysteri...