Social Innovation and New Business Models Creating Shared Value in Low-Income Markets /

• Main Author: Michelini, Laura (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2012.
• Series: SpringerBriefs in Business,
• Subjects: Business.; Entrepreneurship.; Management.; Industrial management.; Globalization.; Markets.; Business ethics.; Business and Management.; Business Ethics.; Emerging Markets/Globalization.; Innovation/Technology Management.

Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative...