Social Innovation and New Business Models Creating Shared Value in Low-Income Markets /

• Κύριος συγγραφέας: Michelini, Laura (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2012.
• Σειρά: SpringerBriefs in Business,
• Θέματα: Business.; Entrepreneurship.; Management.; Industrial management.; Globalization.; Markets.; Business ethics.; Business and Management.; Business Ethics.; Emerging Markets/Globalization.; Innovation/Technology Management.

Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative...

Πίνακας περιεχομένων:

• Innovation for Social Change
• Corporate Social Entrepreneurship and New Business Models
• New Social Product Development: The Process and Critical Success Factors
• Case Studies Analysis.