Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation /

• Κύριος συγγραφέας: Rajola, Federico (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Έκδοση: 2nd ed. 2013.
• Σειρά: Management for Professionals,
• Θέματα: Finance.; Marketing.; Organization.; Planning.; Information technology.; Business > Data processing.; Finance, general.; IT in Business.

An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack...