Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation /

• Κύριος συγγραφέας: Rajola, Federico (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Έκδοση: 2nd ed. 2013.
• Σειρά: Management for Professionals,
• Θέματα: Finance.; Marketing.; Organization.; Planning.; Information technology.; Business > Data processing.; Finance, general.; IT in Business.

An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack...

Πίνακας περιεχομένων:

• Introduction
• 1. IT is Business: Some Emerging Reflections an IT Governance of CTM Projects
• 2. The Theoretical Framework of CRM
• 3. CRM Project Organization in the Financial Industry
• 4. CRM 2-0 in the Financial Industry.- 5. The Organization of Data Warehouse Activities
• 6. Organization of Knowledge Discovery and Customer Insight Activities
• 7. Data Mining Techniques
• 8. The Evolution of Customer Relationship and Customer Value
• 9. Main Benefits and Organizational Impacts of CRM within the Bank
• 10. Data Mining Systems supporting the Marketing Functions: The Experience of Banca Monte dei Pachi di Siena
• 11. Conclusion.