Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation /

• Main Author: Rajola, Federico (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Edition: 2nd ed. 2013.
• Series: Management for Professionals,
• Subjects: Finance.; Marketing.; Organization.; Planning.; Information technology.; Business > Data processing.; Finance, general.; IT in Business.

An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack...