Electronic Business and Marketing New Trends on its Process and Applications /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Matsuo, Tokuro (Editor), Colomo-Palacios, Ricardo (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Series: Studies in Computational Intelligence, 484
• Subjects: Engineering.; Information technology.; Business > Data processing.; Artificial intelligence.; Computational intelligence.; Computational Intelligence.; Artificial Intelligence (incl. Robotics).; IT in Business.

Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic con...