Electronic Business and Marketing New Trends on its Process and Applications /

Electronic Business and Marketing New Trends on its Process and Applications /

Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic con...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Matsuo, Tokuro (Επιμελητής έκδοσης), Colomo-Palacios, Ricardo (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Σειρά:	Studies in Computational Intelligence, 484
Θέματα:	Engineering. Information technology. Business > Data processing. Artificial intelligence. Computational intelligence. Computational Intelligence. Artificial Intelligence (incl. Robotics). IT in Business.
Διαθέσιμο Online:	Full Text via HEAL-Link

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