Electronic Business and Marketing New Trends on its Process and Applications /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Matsuo, Tokuro (Editor), Colomo-Palacios, Ricardo (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Series: Studies in Computational Intelligence, 484
• Subjects: Engineering.; Information technology.; Business > Data processing.; Artificial intelligence.; Computational intelligence.; Computational Intelligence.; Artificial Intelligence (incl. Robotics).; IT in Business.

Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic con...

Table of Contents:

• Towards New Generation E-Business and Marketing
• Results of CRM Adoption in Large Companies in Portugal
• The Effectiveness of a New Product Coordinator in Market Access for a Semiconductor Venture
• POST-VIA: Develop Individualized Marketing Strategies for Tourists
• A Help Desk Support System based on Relationship between Inquiries and Responses
• The Impact of Advertising in Emergent Economic Context: A System Dynamics Simulation Approach
• Using Caching Techniques to Improve the Performance of Rule-based Inference Applications in Semantic Technologies
• Influence of Users' Perceived Compatibility and their Prior Experience on B2C e-Commerce Acceptance
• Behavior Analysis of Video Hosting Website Users Based on an Extended Technology Acceptance Model
• Social Media Networker: A New Profile for a New Market
• Context-aware Advertising in Pervasive Computing Environment
• Towards Early Detections of the Bad Debt Customers among the Mail Order Industry.