Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction /
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product...
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Bibliographic Details
| Main Authors: |
Gaubinger, Kurt
(Author),
Rabl, Michael
(Author),
Swan, Scott
(Author),
Werani, Thomas
(Author) |
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| Corporate Author: |
SpringerLink (Online service) |
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| Format: | Electronic
eBook
|
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| Language: | English |
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| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2015.
|
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| Series: | Springer Texts in Business and Economics,
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| Subjects: | |
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| Online Access: | Full Text via HEAL-Link
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