Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction /

• Κύριοι συγγραφείς: Gaubinger, Kurt (Συγγραφέας), Rabl, Michael (Συγγραφέας), Swan, Scott (Συγγραφέας), Werani, Thomas (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Business.; Marketing.; Management.; Industrial management.; Production management.; Business and Management.; Innovation/Technology Management.; Operations Management.
• Φυσική περιγραφή: XVI, 327 p. 199 illus. online resource.
• ISBN: 9783642543760
• ISSN: 2192-4333

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.