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02916nam a22005415i 4500 |
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978-3-642-54376-0 |
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DE-He213 |
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20151204145019.0 |
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cr nn 008mamaa |
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140912s2015 gw | s |||| 0|eng d |
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|a 9783642543760
|9 978-3-642-54376-0
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|a 10.1007/978-3-642-54376-0
|2 doi
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|d GrThAP
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|a HD28-70
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|a KJMV6
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|a PDG
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|a BUS087000
|2 bisacsh
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|a 658.514
|2 23
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|a Gaubinger, Kurt.
|e author.
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|a Innovation and Product Management
|h [electronic resource] :
|b A Holistic and Practical Approach to Uncertainty Reduction /
|c by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani.
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|a Berlin, Heidelberg :
|b Springer Berlin Heidelberg :
|b Imprint: Springer,
|c 2015.
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| 300 |
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|a XVI, 327 p. 199 illus.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 490 |
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|a Springer Texts in Business and Economics,
|x 2192-4333
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|a Part I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic.
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| 520 |
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|a Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
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|a Business.
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|a Marketing.
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| 650 |
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|a Management.
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| 650 |
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|a Industrial management.
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| 650 |
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|a Production management.
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| 650 |
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4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Innovation/Technology Management.
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| 650 |
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4 |
|a Operations Management.
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| 650 |
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4 |
|a Marketing.
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| 700 |
1 |
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|a Rabl, Michael.
|e author.
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| 700 |
1 |
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|a Swan, Scott.
|e author.
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| 700 |
1 |
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|a Werani, Thomas.
|e author.
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| 710 |
2 |
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|a SpringerLink (Online service)
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0 |
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|t Springer eBooks
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| 776 |
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|i Printed edition:
|z 9783642543753
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| 830 |
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|a Springer Texts in Business and Economics,
|x 2192-4333
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| 856 |
4 |
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|u http://dx.doi.org/10.1007/978-3-642-54376-0
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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