Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction /

• Main Authors: Gaubinger, Kurt (Author), Rabl, Michael (Author), Swan, Scott (Author), Werani, Thomas (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015.
• Series: Springer Texts in Business and Economics,
• Subjects: Business.; Marketing.; Management.; Industrial management.; Production management.; Business and Management.; Innovation/Technology Management.; Operations Management.

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product...