Digital Darwinism Branding and Business Models in Jeopardy /

Digital Darwinism Branding and Business Models in Jeopardy /

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digita...

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Bibliographic Details
Main Authors: Kreutzer, Ralf T. (Author), Land, Karl-Heinz (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Copernicus, 2015.
Subjects:
Business.
Marketing.
Leadership.
Popular works.
Business and Management.
Business Strategy/Leadership.
Popular Science, general.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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