Digital Darwinism Branding and Business Models in Jeopardy /

• Κύριοι συγγραφείς: Kreutzer, Ralf T. (Συγγραφέας), Land, Karl-Heinz (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Copernicus, 2015.
• Θέματα: Business.; Marketing.; Leadership.; Popular works.; Business and Management.; Business Strategy/Leadership.; Popular Science, general.

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digita...