Digital Darwinism Branding and Business Models in Jeopardy /

Digital Darwinism Branding and Business Models in Jeopardy /

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digita...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Kreutzer, Ralf T. (Συγγραφέας), Land, Karl-Heinz (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Copernicus, 2015.
Θέματα:	Business. Marketing. Leadership. Popular works. Business and Management. Business Strategy/Leadership. Popular Science, general.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Leading Global Innovation Facilitating Multicultural Collaboration and International Market Success /
ανά: Jensen, Karina R.
Έκδοση: (2017)

Fiat The Secrets of an Epoch /
ανά: Garuzzo, Giorgio
Έκδοση: (2014)

Global Brand Strategy World-wise Marketing in the Age of Branding /
ανά: Steenkamp, Jan-Benedict
Έκδοση: (2017)

Conference Proceedings Trends in Business Communication 2016
Έκδοση: (2017)

Market Entry in China Case Studies on Strategy, Marketing, and Branding /
Έκδοση: (2016)

From Idea to Innovation A Handbook for Inventors, Decision Makers and Organizations /
ανά: Weis, Bernd X.
Έκδοση: (2015)

Empowering Brands with Customer Integration Classification, Benefits and Success Factors /
ανά: Sesselmann, Jörg
Έκδοση: (2016)

Fundamentals of Business-to-Business Marketing Mastering Business Markets /
Έκδοση: (2015)

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics /
ανά: Weiß, Stefanie
Έκδοση: (2015)

Market Entry into the USA Why European Companies Fail and How to Succeed /
ανά: Drews, Ralf, κ.ά.
Έκδοση: (2016)

Confessions of the Pricing Man How Price Affects Everything /
ανά: Simon, Hermann
Έκδοση: (2015)

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2016)

Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries /
ανά: Brabazon, Tara, κ.ά.
Έκδοση: (2014)

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 1995 World Marketing Congress
Έκδοση: (2015)

Proceedings of the 1988 International Conference of Services Marketing
Έκδοση: (2015)

Proceedings of the 1997 World Marketing Congress
Έκδοση: (2015)

Proceedings of the 1993 World Marketing Congress
Έκδοση: (2015)

Proceedings of the 1998 Multicultural Marketing Conference
Έκδοση: (2015)

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
Έκδοση: (2015)

Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress /
Έκδοση: (2015)

Βιβλιοθήκη & Κέντρο Πληροφόρησης | Πανεπιστήμιο Πατρών

Cannot write session to /tmp/vufind_sessions/sess_hobqmrjgoqu6t3ruqrm76qfb9k