Media Convergence Handbook - Vol. 2 Firms and User Perspectives /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Lugmayr, Artur (Editor), Dal Zotto, Cinzia (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016.
• Series: Media Business and Innovation
• Subjects: Business.; Industrial management.; Management.; Information technology.; Business > Data processing.; Business and Management.; Media Management.; IT in Business.; Innovation/Technology Management.

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence...