Media Convergence Handbook - Vol. 2 Firms and User Perspectives /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Lugmayr, Artur (Επιμελητής έκδοσης), Dal Zotto, Cinzia (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016.
• Σειρά: Media Business and Innovation
• Θέματα: Business.; Industrial management.; Management.; Information technology.; Business > Data processing.; Business and Management.; Media Management.; IT in Business.; Innovation/Technology Management.

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence...