International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences /

• Κύριος συγγραφέας: Christiaans, Lena (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
• Θέματα: Business.; Management science.; Marketing.; Entrepreneurship.; Business and Management.; Business and Management, general.

The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence o...