International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences /

• Main Author: Christiaans, Lena (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
• Subjects: Business.; Management science.; Marketing.; Entrepreneurship.; Business and Management.; Business and Management, general.

The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence o...

Table of Contents:

• Introduction
• Theoretical Background and Literature Review
• Conceptual Framework and Deduction of Hypotheses
• Research Methodology and Data Basis
• Empirical Analysis and Hypothesis Testing
• Discussion of Empirical Findings.