European Retail Research 2012, Volume 26, Issue II /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Schramm-Klein, Hanna (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
• Subjects: Business.; Sales management.; Business and Management.; Sales/Distribution.

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...