Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Rosengren, Sara (Editor), Dahlén, Micael (Editor), Okazaki, Shintaro (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
• Series: EAA Series,
• Subjects: Business.; Marketing.; Business and Management.

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researcher...