Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising /
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researcher...
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
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Άλλοι συγγραφείς: | Rosengren, Sara (Επιμελητής έκδοσης), Dahlén, Micael (Επιμελητής έκδοσης), Okazaki, Shintaro (Επιμελητής έκδοσης) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2013.
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Σειρά: | EAA Series,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
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Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising /
Έκδοση: (2015) -
Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice /
Έκδοση: (2017) -
Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative /
Έκδοση: (2016) -
Advances in Advertising Research (Vol. III) Current Insights and Future Trends /
Έκδοση: (2012) -
Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice /
Έκδοση: (2011)