Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Rosengren, Sara (Επιμελητής έκδοσης), Dahlén, Micael (Επιμελητής έκδοσης), Okazaki, Shintaro (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
• Σειρά: EAA Series,
• Θέματα: Business.; Marketing.; Business and Management.

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researcher...

Πίνακας περιεχομένων:

• The Roles of Advertising
• The Faces of Advertising
• Reception of Advertising
• Perceptions of Advertising.