Scenario-based Strategic Planning Developing Strategies in an Uncertain World /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Schwenker, Burkhard (Editor), Wulf, Torsten (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
• Series: Roland Berger School of Strategy and Economics,
• Subjects: Business.; Management science.; Leadership.; Business and Management.; Business Strategy/Leadership.; Business and Management, general.

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning"...